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Central America Call Center Report 2007
III. Market Assessment While most segments have produced a portfolio of small to medium size regional firms, real growth and expansion in the Central America Nearshore market is predominantly characterized by captives, inclusive of both outsourcing specialists and U.S. multinationals. This feature in the make up of the Central America Nearshore landscape marks a distinct market characteristic difference with the Caribbean Nearshore market which is predominantly defined by joint venture and Third Party business models, as was detailed in Zagada Institute’s latest report on the segment in its Caribbean Call Center Report 2005. Summary Conclusion The Central America Nearshore market continues to be assessed and selected by U.S. corporations in their search for offshore locations in the isthmus. The seven markets are categorized into three growth segments inclusive of Maturing (Costa Rica, Panama), Contending (El Salvador, Guatemala) and Emerging (Nicaragua, Honduras, Belize). The region provides companies with savings in excess of 35%. Major differences exist between the different growth segments of the market and U.S. companies need to pay attention to the advantages offered by the different segments to optimize their site and vendor selection process.
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