Argentina Executive Call Center Report 2007

VI. STRATEGIC CHALLENGES

The ability to sustain current economic growth rates and
the potential to increase future IT and BPO activities depends
on Argentina’s response to external competition and internal challenges.
The main external competitors are Caribbean and Latin American Nearshore
and Offshore Asian markets. Its competitive exchange rate and reduced
operating cost make Buenos Aires competitive with Bangalore.
Rising attrition rates and increase labor cost in India has shifted market share to
the Philippines and Argentina stands to benefit from this changing market dynamic.

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